Clay Pigeon & Piattello Italian Kitchen

Clay Pigeon is an upscale from-scratch restaurant from Fort Worth chef Marcus Paslay. Piattello Italian Kitchen is chef Paslay's second restaurant, a modern Italian concept also located in Fort Worth.

PROJECT

Hutson Creative was hired to manage both restaurants' social media to increase posting consistency, engagement and followers.

RESPONSIBILITIES

I planned, wrote and shared Facebook and Instagram posts in addition to providing community management.

RESULTS

Using a combination of eye-catching visuals, engaging captions and a monthly editorial calendar, I was able to revamp both restaurants' social media over three months.​

• Clay Pigeon:​

  • Achieved an organic increase of Instagram followers by 13%

  • Averaged 1,243 monthly Instagram engagements (increase of 751% from previous average of 146 monthly engagements)

  • Averaged 1,969 monthly Facebook engagements

• Piattello:​

  • Achieved an organic increase of Instagram followers by 12%

  • Averaged 1,118 monthly Instagram engagements (increase of 180% from previous average of 396 monthly engagements)

  • Averaged 958 monthly Facebook engagements