Park Village

ABOUT

Located in the heart of Southlake, TX, Park Village is a premium shopping destination that offers a neighborhood atmosphere with a modern mix of shops and restaurants. ShopCore Properties owns and manages Park Village.

PROJECT

ShopCore wanted to hold a grand opening event for Park Village that would introduce the Southlake community to the development. Goals included bringing awareness to more than 25 new tenants, engaging the target market in fun, family-friendly activities and giving back to an important community cause. Hutson Creative, Park Village's existing communications agency, was hired by ShopCore to bring the event to life.

RESPONSIBILITIES

I worked on a team of three to plan, promote and execute Sip, Shop & Rock, the grand opening event. I also provided copywriting and social media management for accompanying promotions, including social media ads, print and digital advertising and on-site print collateral.

RESULTS

• VIP ticket sales raised $5,000 for the Miracle League of Southlake, the non-profit beneficiary

• More than 1,500 guests were in attendance

• A direct mail piece featuring event information and tenant offers reached 20,000 homes and resulted in a 10.7% response rate