Waterside: 2018 Awareness Campaign

PROJECT

After the success of the 2017 Waterside brand awareness campaign, Hutson Creative was hired to continue to run campaigns for both Waterside and WestBend from July-December 2018. Goals included ongoing brand awareness for both developments and the creation of varied content that also engaged local influencers' audiences. Resulting collateral included digital, print, video and out-of-home advertising.

RESPONSIBILITIES

My responsibilities included copywriting, assigning creative, video concepting and script writing, coordinating media placements and managing influencer initiatives, and leading shoots. I also established and managed our planning and budget document.

KEY RESULTS

• Digital: Across four outlets, digital ads resulted in a total 3,893,480 impressions and a .13% click through rate

• Email: Three promo alert emails resulted in a total of 45,689 distributions with a 1.59% click through rate and 19% click to open rate

• Online: Three sponsored articles resulted in 3,698 page views and 2:48 average reading time

• Out-of-home: Bus benches received an average 281,830 circulation per day in the 18+ demographic

• Social: 

  • Eleven sponsored​ posts resulted in 1,010 engagements

  • Seven influencer posts resulted in 2,232 engagements