RESUME

EXPERIENCE

NRG ENERGY

June 2022 - Present

Internal Communications Manager

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August 2021 - June 2022

Sr. Internal Communications Specialist

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August 2019 - August 2021

Internal Communications Specialist

• Develop and implement corporate and regional internal communications for Fortune 200 company, connecting 15,000+ employees to overall purpose, values and strategy

• Collaborate cross-functionally with leadership and other key stakeholders to create communications plans that support business objectives and employee programs

• Write and curate content for weekly newsletters; increased average click rate on companywide newsletters by 6% from 2019

• Provide communications support for CEO-led town halls, learning sessions, and other companywide events

• Assist in management of SharePoint intranet to inform hybrid workforce about relevant news and initiatives

• Formulate employee surveys, track data and analyze feedback to help leaders identify strategies for improvement

HUTSON CREATIVE

• Led agency’s social media initiatives, using editorial content calendars, community management, targeted advertising, and analytics to launch, operate, and grow clients' social media

• Managed annual marketing budgets, including media planning and copywriting for digital and print advertising

• Wrote and edited copy for promotional collateral, such as articles, brand guidelines, brochures, invitations, flyers, e-blasts and websites

• Crafted and pitched press releases and advisories for print, digital, and broadcast media, including CultureMap, Eater, Eye Opener, Fox 4 Good Day, Good Morning Texas, Great Day Houston, and Zagat

• Created engaging talking points and scripts for television segments and video advertisements

• Oversaw account activity, assigned projects and communicated timeline updates for 3-5 clients at a time